MIDLAND, Mich. – Nine in-depth education sessions taking place during the Heavy Duty Aftermarket Week (HDAW) 2010 trade show Jan. 18-21 in Las Vegas have been accredited for University of the Aftermarket Continuing Educations Units (CEU). Industry professionals attending any or all of these sessions can apply these CEU’s toward their Automotive Aftermarket Professional (AAP) and/or Master Automotive Aftermarket Professional (MAAP) certificates.

HDAW is the largest North American gathering of the independent heavy-duty industry. More than 1,400 managers and executives from 17 countries – including distributors, manufacturers, service providers, educators and media – attended last year’s show. This year’s event will take place at The Mirage Events Center.

The HDAW education sessions have been accredited for between 0.1 and 3.0 CEUs based on program length. Available sessions include:

·    Promoting Your Value Proposition to Customers & Prospects
·    Finding Cash in Your (Distributor) Business
·    Aftermarket Opportunities for DEF & DPF
·    Transferring Knowledge – Adult-Based Learning
·    DISC Interaction Skills
·    New Technology: Sales Growth & Liability of 3 Key Product Groups
·    Hybrid Technology Today & Tomorrow
·    Sales Skills Workshop: Sales Has Nothing to Do With Selling
·    Sales Skills Workshop II: Innovate With CRM

“We are pleased to be partnering with HDAW in expanding the availability of high-quality, fully accredited education sessions for aftermarket professionals,” said University of the Aftermarket Director Brian Cruickshank, AAP. “We encourage show attendees to participate in as many of these sessions as possible, and then to contact our staff to check on their progress toward an AAP or MAAP certificate.”

Developed in partnership with industry associations and Northwood University, the AAP and MAAP certificate programs are designed to highlight the educational and professional achievements of each recipient and, by extension, demonstrate the resulting competitive advantage for employers and the aftermarket industry.

For additional information regarding the HDAW 2010 show, visit www.hdaw.org.

To learn more about the University of the Aftermarket and the AAP and MAAP certificates, visit www.universityoftheaftermarket.com.