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Prolong Names New Vice President of Sales

Prolong International Corp., parent of Prolong Super Lubricants, has named William Carlson as its new vice president of sales.

Denso’s Thai Unit Aims to Raise Quality, Lower Costs

Autoparts maker Denso Corp.’s Thai unit will work to improve quality while lowering the cost of its products, President Shinji Takeuchi of Denso (Thailand) Co. told The Nihon Keizai Shimbun daily newspaper. The launch of Toyota Motor Corp.’s Innovative International Multi-purpose Vehicle project, in which it produces common automobile models overseas and exports them around the world, is expected to have an impact on the way autoparts makers operate in Southeast Asia.

BWD Automotive Releases New Borg-Warner Late Model Ignition & Electrical Engine Management Application Guide

BWD Automotive has announced the availability of its Borg-Warner brand Late Model Ignition & Electrical Engine Management application guide for passenger cars and light trucks 2004-1980, No. IG-04. The catalog lists ignition and electrical system parts applications for North American and imported passenger cars and light trucks.

DST Asks: Are Some Business Processes in Our Industry Flawed?

When the question is “Why do we do it that way?” and the only answer is “Because that’s how we’ve always done it,” red flags should be going up all over the place in the minds of management. Technology can greatly enhance business processes. But do you think some business processes in our industry are fundamentally flawed?

DCX Accused of Intimidation

The controversy over DaimlerChrysler AG’s lending policies in Chicago, where the company is under a boycott and sales of the automaker’s vehicles continue to erode, appears to have escalated. Two longtime Chicago automobile dealers accuse DaimlerChrysler of harassing them because they plan to testify in a federal lawsuit on behalf of a former dealer, who accuses the automaker of racist lending policies. They say the company has made unreasonable requests for documents through subpoenas.

National Pronto Association Adds Two Shareholders

National Pronto Association has announced the addition of two new shareholders to the program group. Pronto is a shareholder-owned organization headquartered in Justin, Texas. Formed in 1979, Pronto currently has 49 shareholder owners operating 87 distribution center locations.

Autolite Expands Reach Into Accessories Category

Honeywell’s Autolite brand, known for spark plugs and ignition wires, has set its sights on a new market — automotive accessories. The brand is launching two new consumer-oriented lighting products. Autolite SpotGlo, a new seatbelt light designed for reading, working or playing a game while traveling, and Autolite TriGlo, a dual-purpose light source for both home and car usage. Both products will be available for order by mass merchant and automotive specialty retailers, as well as convenience stores and various other retail outlets.

Bosch Launches Free Gas Card Promotion

Robert Bosch Corp. has launched a new promotion designed to help increase sales of its spark plugs and oxygen sensors. Bosch is offering drivers the opportunity to earn up to $20 in free gas with the purchase of four Bosch Platinum Series Spark Plugs and one Bosch Oxygen Sensor.

Federal-Mogul and Champion Brands Strike Multi-Year Licensing Deal

Federal-Mogul Corp. and Champion Brands, LLC have announced a long-term licensing agreement adding the Champion “Bow Tie” logo to a line of performance additives for automotive, heavy truck, marine and specialty industries. The new products are in addition to the full line of performance additives and lubricants Champion Brands currently manufactures. The new line will be targeted to national accounts and mass merchants channels.

Bosch Named Service Parts Grand Vendor of the Year by Advance Auto Parts

Advance Auto Parts has named Robert Bosch Corp. recipient of the 2003 Service Parts Grand Vendor of the Year Award. Advance presents this award to the vendor with the top overall performance in the areas of service level, product and program quality, merchandising/promotions, customer service and account management.