Bridgestone Americas Names Eric Higgs As New President Of Truck, Bus And Retread Tires
Higgs succeeds Joseph Saoud, who recently assumed the position of president, BATO Latin America.
Bridgestone Americas Making Marketing Leadership Changes
These changes follow the announcement that Phil Pacsi, vice president, sports and events marketing and training, will retire after 36 years with the company.
Bridgestone Retail Operations Launches Annual Cause Marketing Campaign For Boys & Girls Clubs Of America
With the funds raised during the campaign, Bridgestone Retail Operations will provide grants that will help Clubs to either purchase a new van or to improve and maintain their existing vehicles.
Lincoln Tech Expands Partnership With Bridgestone Retail Operations To Provide Nationwide Workforce Development
Graduates of Lincoln Tech’s Automotive Technology programs will have the opportunity to pursue careers with BSRO, and BSRO, in turn, will provide training equipment and sponsor classrooms at Lincoln campuses nationwide.
Bridgestone Recognizes Inventors At Annual Awards Dinner
This year, 156 Bridgestone inventors, representing 102 patents and 16 trade secrets designated in 2016, were honored.
Bridgestone Launches Summer Safety Campaign
The company has relaunched TireSafety.com, reminding customers to get free tire inspections.
Bridgestone Retail Operations Launches New Advertising Campaign Featuring Employees
Titled “Crew,” the campaign shines a light on the important role trust plays in every aspect of the service experience at Firestone Complete Auto Care locations nationwide.
Bridgestone Commits To Zero Deforestation Policy
The new policy, aimed at protecting rainforests and wildlife habitats and addressing labor and human rights abuses, makes the company the third major tiremaker to adopt a similar measure.
Mudlick Mail Posts Double-Digit Sales, Customer Growth In 2017
While forging strong relationships with smaller companies, the company also formed partnerships with select powerhouses last year, including AAMCO and Bridgestone/Firestone.
Bridgestone Store Managers Recognized For Helping Boys & Girls Club
Bridgestone hosted a series of events in Phoenix for the store managers, who collectively raised $30,000.
