ASA Names New Vice President of Communications, New Manager of Web Operations
Angie Wilson has been named the Automotive Service Association’s (ASA) new vice president of communications. She replaces Ken Roberts, who has left the position to pursue opportunities in another industry, according to ASA. ASA has also promoted Colby Horton to manager of Web operations.
ArvinMeritor’s Yost to Discuss Heavy Duty Supplier Industry Trends at Heavy Duty Dialogue
Larry Yost, chairman and CEO of ArvinMeritor will discuss the challenges facing the heavy duty supplier industry at Heavy Duty Dialogue 2004, slated for Feb. 9 and 10. The event will take place at the Atlanta Airport Hilton and Towers, Atlanta Hartsfield International Airport, Atlanta, Ga. This is 13th in the biennial series presented by the Heavy Duty Manufacturers Association (HDMA).
Four CART Board Members Resign
James Hardymon, James Henderson, Rafael Sanchez and Frederick Tucker have resigned from the Championship Auto Racing Teams (CART) board of directors, leaving President and CEO Christopher Pook as the sole member of the board. Their resignations come after the recent news that CART’s assets of would be bought out by Open Wheel Racing Series LLC, following a failed merger attempt between the two racing organizations.
Forbes Automotive Reporters Forecast Industry Trends for 2004
Automotive industry reporters from Forbes magazine will discuss the industry outlook and trends for 2004 with automotive public relations professionals on Wednesday, Jan. 28 at Dana Corp. headquarters in Farmington Hills, Mich. Presented by the Automotive Public Relations Council (APRC), the panel discussion will be moderated by Gary Corrigan, vice president of Dana corporate communications and chairman of APRC, and will feature Jonathan Fahey and Joann Muller of Forbes. Forbes is one of the country’s leading business magazines, reaching 4.4 million readers.
TIA Consolidates, Maryland Office Becomes New HQ
The Tire Industry Association (TIA) will consolidate all of its offices in Bowie, Md., as of Feb. 1. TIA’s operations in Kentucky will be relocated and the building will be put up for sale. TIA said this decision comes after months of in-depth analysis into the cost-effectiveness of operating two offices in different states. Two members of the Louisville staff, Senior Vice President of Education and Technical Services Kevin Rohlwing and Director of Training Chris Marnett, will be moving to the Maryland office.
Car Care Council Reports Increased Web Site Usage, Women’s Board Membership Up
In 2003, usage of the Car Care Council’s Car Care Newspaper Supplement (CCNS) Web site grew dramatically, the council said. The growth coincides with the first year of the Car Care Council’s “Be Car Care Aware” consumer-education campaign. In addition to the news of increased usage of Car Care Council materials, the Car Care Council Women’s Board’s announced that its membership more than doubled in 2003, setting a record high number.
Aftermarket Legislative Advocate Passes Away
A long-time friend of the aftermarket, Jack Heyler, died on Dec. 26, 2003 after a six-year battle with emphysema. Heyler was a tireless worker in support of the independent aftermarket, leading industry efforts to defeat legislation that would have extended state mandated emissions warranties to 10 years/100,000 miles; and to obtain passage of SB 1146, which mandated that car companies make emissions-related service information and diagnostic tools available to the independent service industry. He was active in the Automotive Service Counsels of California and the Society for Automotive Engineers, helping found the Service Technicians Society a SAE affiliate group.
Midas Completes Restructuring
Midas said it has completed its restructuring plan successfully, and on schedule. In April 2003, Midas announced agreements with AutoZone in the U.S. and Uni-Select in Canada for distribution of Midas brand and other automotive parts to the 1,900 Midas shops in North America. Midas’ timetable to exit the parts distribution business was the end of fiscal 2003. In April 2003, Midas announced agreements with AutoZone in the U.S. and Uni-Select in Canada for distribution of Midas brand and other automotive parts to the 1,900 Midas shops in North America. Midas’ timetable to exit the parts distribution business was the end of fiscal 2003.
Former Urda Exec Forms New Aftermarket PR Agency
Kristen Simpson, former executive at Akron, Ohio-based PR agency Urda Co. (now Urda-Roberts), has launched Simpson Communications LLC. The new public relations agency, based in Shaker Heights, Ohio, will specialize in business-to-business communications for the automotive aftermarket. Simpson Communications will offer a full range of public relations services, including new product launches, press events, media relations, copywriting, strategic planning, event management and internal communications.
Automakers Tailor Ads to Woo Minorities
The auto industry increasingly is targeting the black, Hispanic and Asian American communities with tailored advertising, as the buying power of minorities grows, according to a recent report in the Seattle Post-Intelligencer Reporter . Companies are now beginning to create ads that speak to specific audiences, placing them in targeted media outlets. According to Randi Payton, publisher of the magazines African Americans on Wheels and Latinos on Wheels, this increased attention to diversity is even making its way into the design of cars, as automakers tailor products to lifestyle choices.