Auto Value/Bumper to Bumper Presents Elliott’s Neighborhood BBQ Sweepstakes Customer Promotion
Auto Value/Bumper to Bumper have announced the “ultimate” customer party package promotion – Elliott’s Neighborhood BBQ Sweepstakes. NASCAR driver and Gillett Evernham Motorsports team member Elliott Sadler and Auto Value/Bumper to Bumper have come up with a once-in-a-lifetime experience for race fans. On Aug. 22, Auto Value/Bumper to Bumper will invade the neighborhood of one lucky customer to set up a BBQ block party for the winner and 30 of his or her closest friends to watch Sadler take the wheel of the #9 Bumper to Bumper Dodge from Bristol Motor Speedway. The grand prize will include a Weber gas grill and all the trimmings for a #1 fan party with food and beverages, plus a new home entertainment system including a Samsung 52" Flat-Panel LCD HDTV.
Auto Value/Bumper to Bumper Announces 2008 NASCAR Race Schedule
SAN ANTONIO — Moving into its fourth season of NASCAR sponsorship, Auto Value/Bumper to Bumper has contracted with Gillett Evernham Motorsports as the primary sponsor for six 2008 races. The Auto Value logo will decorate the Dodge race car for three races during the season while the other three races will showcase the Bumper to
Auto Value/Bumper to Bumper Races into Fourth Year of NASCAR Sponsorship
Marking its fourth season of sponsorship, Auto Value/Bumper to Bumper has contracted with Gillett Evernham Motorsports as the primary sponsor for six 2008 NASCAR races. The partnership includes the entire Gillett Evernham family of drivers including Kasey Kahne and the legendary Ray Evernham. Auto Value/Bumper to Bumper will be an associate sponsor of the Gillett Evernham Dodges for all other Sprint Cup and Nationwide Series races in 2008 and will receive branding on Gillett Evernham team uniforms, team haulers and pit equipment.
Auto Value/Bumper to Bumper Hood Promotion Winner Announced
SAN ANTONIO – Auto Value and Bumper to Bumper have announced the winner of its “Put Your Name on the Hood of a Race Car!” promotion, giving exposure to one Certified Service Center by placing their company name on a NASCAR race car. To register for the promotion, Certified Service Center managers/owners logged on to the secure
Auto Value/Bumper to Bumper Advisory Councils Brainstorm in San Antonio
Auto Value and Bumper to Bumper hosted its seventh annual National Advisory Councils for its parts stores and certified service centers on Sept. 19-20, in San Antonio, TX. The purpose of the Advisory Councils is for council members to examine the industry within their own markets, review national programs and help plan for the future. According to Steve Marks, senior vice president of marketing/advertising for Auto Value/Bumper to Bumper, one of the main issues both councils want to focus on in the future is bringing their communications into the ‘electronic age.’
Auto Value Launches Spanish Language Website
Auto Value has announced the creation of a Spanish language version of its award-winning website. With two ways to access the new site, www.autovaluepartes.com.mx or www.miautovalue.com.mx, it is easy to get the most up-to-date information about Auto Value. On the website, visitors can find the history of Auto Value, pinpoint the nearest parts store and learn about products, including the PartsMaster private label, covered by the North American Warranty.
Auto Value/Bumper to Bumper Awards $16,500 in College Scholarships
For the 11th year, Auto Value/Bumper to Bumper has awarded scholarships to members and/or their children to assist in their post-high school education, demonstrating that education is a top priority with the aftermarket giant. Since the college scholarship program began, Auto Value/Bumper to Bumper has dedicated more than $175,000 to helping their members continue their education. This year, 33 students each received $500 to use at the school of their choice.
Standard Plus Club Named a Preferred Provider to Auto Value/Bumper to Bumper Customers
Standard Motor Products’ Standard Plus Club technical support program has been recognized as a preferred provider to the service dealer customers of the Aftermarket Auto Parts Alliance (Auto Value/Bumper to Bumper). The Standard Plus Club (SPC) program provides a complete package of support for the professional service dealer: a diagnostic hotline, online technical information, technical training, discounts on training DVDs, ASE study guides and specification manuals.
Auto Value/Bumper to Bumper Surpasses 2,500 Shops
SAN ANTONIO – Auto Value and Bumper to Bumper have announced the enrollment of their 2,501st certified service center. “Our WDs realize this segment of the business is essential to their prosperity. They have embraced our certified service center program to help us surpass the 2500 mark,” said John Wick, vice president of sales and
Auto Value/Bumper to Bumper Service Center Members Given Membership in New Car Care Professionals Network
Auto Value and Bumper to Bumper have announced that all of its certified service centers are now official members of the Automotive Aftermarket Industry Association’s (AAIA) new Car Care Professionals Network (CCPN). This membership is only one of the many valuable components provided to Auto Value/Bumper to Bumper certified service centers – one of many valuable member benefits provided to Auto Value/Bumper to Bumper certified service centers.