Automakers Tailor Ads to Woo Minorities
The auto industry increasingly is targeting the black, Hispanic and Asian American communities with tailored advertising, as the buying power of minorities grows, according to a recent report in the Seattle Post-Intelligencer Reporter . Companies are now beginning to create ads that speak to specific audiences, placing them in targeted media outlets. According to Randi Payton, publisher of the magazines African Americans on Wheels and Latinos on Wheels, this increased attention to diversity is even making its way into the design of cars, as automakers tailor products to lifestyle choices.
Transpro Named NAPA Branded Radiator Supplier
Transpro has been named supplier of a new radiator program for NAPA. Under the agreement, Transpro will supply NAPA with a radiator program that will offer a selection of popular radiator models covering a variety of automotive and light truck applications. Transpro will begin shipping product to NAPA this month, and the program will be rolled out to the NAPA distribution system in February.
AASA to Host University of the Aftermarket’s Inventory Management Seminar
Gain a better understanding of the fundamentals of inventory control management and the purchasing process by attending the University of the Aftermarket’s Inventory Management Seminar. The event is set for Monday and Tuesday, March 8-9, at MEMA’s Research Triangle Park, N.C., headquarters and will be hosted by the Automotive Aftermarket Suppliers Association (AASA).
Ex-Visteon Employees File Suit
More than 50 former employees of Visteon Corp. have filed a lawsuit against the $18-billion auto-parts supplier, claiming that the company conned them into signing non-negotiable separation agreements that they later learned were negotiable for more compensation. The multimillion-dollar suit, filed last week in the U.S. District Court in the Eastern District of Michigan, says that Visteon presented 54 workers with separation contracts in April 2001 after the Dearborn, Mich.-based company announced that it would cut its white-collar workforce.
Timken to Sponsor ‘Engineer of the Year’ Award
Timken has announced it will sponsor the Design News “Engineer of the Year” award at the National Design Engineering Show. The award, voted on by readers of Design News, will be presented at a banquet in February at McCormick Place in Chicago. Established in 1987, the Engineer of the Year award recognizes the individuals behind significant developments in the field of engineering. It is the top honor presented at the show, which is part of National Manufacturing Week from Feb. 23-26, 2004. Design News is a trade magazine covering mechanical and electromechanical design engineering.
Suppliers Use Show as Bridge to Buyers
Most people think of Detroit’s auto show as a glitzy showcase for the latest cars and trucks from automakers around the globe. But auto parts makers increasingly are using one of the most influential auto shows in the world to promote their wares to the vehicle manufacturers that buy them and the consumers who use them.