Momentum Venture Management Invests in Aftermarket eCommerce Business

Momentum Venture Management, a Los Angeles-based company that helps entrepreneurs transform their technologies into viable, well-funded businesses, today has led a $500,000+ round of funding for Digital Performance Inc., a Long Beach-based e-commerce company. Digital Performance, Inc. (DPI) was founded in 2001 to create an online platform for the performance automotive aftermarket. The company offers tools to address the needs of performance enthusiasts, including creating a data clearinghouse to serve manufacturers, distributors, dealers and shops. More than 13 million people use DPI’s four search engines to search for companies and product information.

LOS ANGELES — Momentum Venture Management, a Los Angeles-based company that helps entrepreneurs transform their technologies into viable, well-funded businesses, today has led a $500,000+ round of funding for Digital Performance Inc., a Long Beach-based e-commerce company. Digital Performance, Inc. (DPI) was founded in 2001 to create an online platform for the performance automotive aftermarket. The company offers tools to address the needs of performance enthusiasts, including creating a data clearinghouse to serve manufacturers, distributors, dealers and shops. More than 13 million people use DPI’s four search engines to search for companies and product information.

Momentum Venture Management was co-founded by Andy Wilson and Matt Ridenour, who have significant backgrounds and track records as executives in early-stage companies and as principals in venture capitalist firms. Collectively, they have raised in excess of $200 million for early and growth companies. In their various experiences, they noted that many promising companies did not get funding because they had some gap in their plans or in their senior management team. They founded Momentum Venture Management to help entrepreneurs quickly fill these needs and get early business traction. The engagement with DPI, which includes Wilson serving as the company’s CEO, is the first to include funding from Momentum’s new bridge fund, which closed in October 2006.

“DPI is a great company with an excellent set of products and a clear understanding of the market,” said Wilson. “Historically their business model has spanned e-commerce Web development, data normalization required to support e-commerce and distribution, its proprietary hosted cataloging software and selling advertising on its four search engines. We are taking DPI in a different direction that leverages all of its capabilities into a single, integrated solution that will allow the company to take advantage of the large and growing pay-for-performance opportunity in this end-consumer driven market.”

For more information about Momentum Venture Management, visit: http://www.mvmpartners.com.

To learn more about Digital Performance, go to: http://www.digitalperformance.com .