CHARLOTTE, NC — Jason Jarrett has joined Dale Jarrett Racing Adventure at its new corporate headquarters in Newton, NC. Also, Troi Hayes, formerly the senior director of marketing at Talladega Superspeedway for International Speedway Corp. has joined the company as the senior vice president of marketing.

In addition to being the son of Nextel Cup champion Dale Jarrett, Jason Jarrett’s own racing career has been extensive from its beginnings in the World Karting Association to the Nextel Cup Series. He’s been racing since 1992 and has worked with a number of top sponsors during his career.

While this new role will not be centered on getting behind the wheel, Jason said he likes being presented with new challenges. “For me, one of the best parts of driving a racecar has always been giving people great experiences and lifetime memories,” he said.

The Dale Jarrett Racing Adventure provides people with an experience they will never forget by riding in or driving real Nextel Cup cars around NASCAR sanctioned tracks throughout the country. “Racing has been my life and I look forward to continuing my love for the sport by working with Dale Jarrett Racing Adventure and giving our customers that one-of-a-kind experience,” said Jarrett.

“We all have our strengths and it turns out mine is just as much focused towards the ‘other’ part of the racing business, that being working with fans, the media and sponsors. I’m very excited about making the transition from behind the wheel racing to the business of putting others behind the wheel of a NASCAR racecar and I’m delighted to be doing it with such an enthusiastic and professional group of people.”

“The Dale Jarrett Racing Adventure is full of potential and I want to be a part of the team that takes this business to a whole new level,” Jarrett added.

Troi Hayes has more than 26 years of marketing and media experience. The majority of that time was connected to NASCAR racing. During his time with ISC, Hayes was instrumental in securing and executing sponsor partnerships. Since 2002, he has worked as founding member of Alabama Heritage Communications and as a marketing consultant for radio station groups.

“Working in the racing business on a full time basis is a real homecoming for me. I look forward to being a part of the Dale Jarrett Racing Adventure team,” said Hayes.

For more information on Dale Jarrett Racing Adventure, go to: www.racingadventure.com .

_______________________________________

Click here to view the rest of today’s headlines.