From Staff & Wire Reports
AKRON, OHIO — BFS Retail & Commercial Operations (BFRC) announced it is partnering with the U.S. Postal Service, direct-mail media company ADVO and the National Center for Missing & Exploited Children (NCMEC) on a campaign to help find missing children.
The four partners are announcing a new “Have You Seen Me?” initiative to commemorate Missing Children’s Day on May 25.
As part of the partnership effort, “Have You Seen Me?” displays will appear in Firestone Complete Auto Care and ExpertTire and TiresPlus stores throughout the U.S.
“With the millions of customers that walk through our doors each year, it is a great way for our company to support NCMEC’s efforts,” said Larry Magee, chairman, CEO and president of BFRC, parent company of Firestone Complete Auto Care, ExpertTire and TiresPlus stores.
This year and last year, BFRC has been the sponsor of ADVO’s age-progression efforts used for the “Have You Seen Me?” postcards.
“Somebody knows where each and every missing child is,” said Ernie Allen, president and CEO of NCMEC. “Photo programs like the BFRC displays are helping us to reach out to the public.”
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