LAS VEGAS – In an announcement made yesterday at Heavy Duty Aftermarket Week (HDAW) ’13 in Las Vegas, leaders from Betts Company announced BettsHD as the company’s new operating division for spray suppression and fender products. 
BettsHD combines the resources of Betts and Life-Time Fenders into a single source for safety-related products focused on heavy-duty tractor/trailer applications, the company announced. Products include mud flap hangers; conspicuity solutions; quarter, poly and metal fenders; bracket kits and accessories; application solutions; and custom design/manufacturing. Heavy-duty tractor/trailer components previously branded or offered distinctly by Betts and Life-Time Fenders will be branded as BettsHD.
Under the leadership of Bill Betts, vice president of Betts Co., the newly formed business unit will offer a broad line of products, including continuously enhanced bundles for the heavy-duty aftermarket.
"With our strong leadership in spray suppression and fender products, we are pleased to unite these legacy brands," said Betts. "We believe the formation of BettsHD provides strong supply chain value through expanded, unified marketing, extended customer support and streamlined business processes designed for productive business. The BettsHD platform is uniquely positioned for complementary product extensions focused on safety-related products."
BettsHD has been a provider of spray-suppression products for nearly 60 years and holds numerous patents, including the first patent granted on spray suppression mud flap hangers in 1954. Life-Time Fenders, acquired in 2007, substantially increased Betts’ solution capabilities with its well-respected line of quarter, single axle and tandem fenders for on- and off- highway applications. BettsHD will continue to operate from strategically located manufacturing facilities in California and Ohio.
The formation of BettsHD is part of a larger branding initiative introduced by the Betts Co. in 2013. Formerly known as Betts Spring Co., the company was founded in 1868 by William Michael Betts, who built a reputation for the design and manufacturing of high-quality springs for transportation and industrial applications. Betts Co. has evolved significantly during its long legacy and, in addition to BettsHD, holds two additional operating divisions; Betts Truck Parts and Service (www.BettsTruckParts.com) and Betts Spring Manufacturing (www.BettsSpring.com).
For more information, visit www.Betts1868.com.
