FORT MILL, S.C. -- Continental Tire is helping consumers get ready for their summer road trips by bringing back its popular GPS promotion. Running through April 10, consumers who purchase four Continental-brand tires valued at $499 or more will receive a free TomTom GPS system (purchase price excludes tax, fees and road hazard insurance policies).

"Our GPS promotions have been far and away the most popular and successful promotion," said Travis Roffler, director of marketing, Continental Tire. "So with vacation season right around the corner, we're giving consumers the opportunity to literally 'Go Anywhere.'"

The new promotion is supported with point-of-sale displays at Continental Tire dealerships nationwide; with a Web banner ad campaign; and with ads in a variety of leading automotive enthusiast publications.